Nexus One: iPhone killer?
By Mark Lucas
It seems like every week there's another run-of-the-mill tech company that comes out with their version of a smartphone, attempting to compete with Apple's iPhone in an effort to win over the hearts and minds of the mobile public. I have seen many competitors come and go, most of them falling short, but what if another humongous, with-it, tuned-into-the-public-consciousness company throws their hat into the ring? What would happen then?
Look no further.
Last Tuesday, Google unveiled the Nexus One smartphone, and it's shaping up to be the biggest contender to the iPhone yet. It has a five megapixel camera with autofocus, a 2X zoom, an LED flash and it can capture video. Its screen has 480 lines of resolution. The battery - which is removable - lasts longer than the iPhone's. It runs on Google's updated Android software and, to top it all off, it costs $20 less than the iPhone with a contract.
But these features do not an iPhone killer make ... yet. Perhaps the biggest advantage to the Nexus One is that it is open for improvement. Compared to the iPhone, it comes with less standard memory (only 4GB to start), but that memory is contained in an SD card, which can be expanded to 32GB, comparable to the top-end iPhone 3GS. The OS is Google's Android, which is much more accessible to the general programming public, meaning that developers can more easily take advantage of the free market. Apple's OS secrets are constantly sequestered away and provided to only a select few programmers, plus they're only sold through the Apple App Store. With an open-source OS, anyone can download an app from anyone else. The contract price is with T-mobile, but you can buy an already unlocked Nexus One for $529. The fact that the battery is removable means that you can (or will be able to) buy a second, back-up battery or perhaps in the future, a battery that lasts longer than the standard issue.
But don't go selling the farm to buy a Nexus One just yet. For every up side, there is a down side. So far, Apple has astronomically more apps available. They also have an easier-to-use interface that is more intuitive. Perhaps the biggest advantage, so far, is that the iPhone is a battle-hardened piece of equipment. This Nexus One might have flaws that will not become apparent until it is widely circulated. This writer's advice is always, never buy the first model. Plus, you never know what Apple is cooking up. This year, they may come out with a new model iPhone with features you might not even think of. Hard to tell, but that's Apple's advantage in the market. They're a very innovative and market-savvy company.
Is the Nexus One and iPhone killer? Only time will tell, but it definitely seems to be the first phone to overtake Apple in almost every way. Maybe Steve Jobs has an ace up his sleeve, but until that is known, Nexus One will certainly give the iPhone a run for its money.
Originally Published: January 13, 2010

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